Author: Jonathan
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Why More Agents Are Cross Selling Health and Life Insurance
For insurance agents looking to add substantial value to their retirement-aged clients while simultaneously boosting their business, cross-selling life and health insurance is a strategy worth exploring. Here’s why: Holistic Financial Protection: As individuals approach or enter retirement, their focus often shifts towards protecting their financial stability and ensuring their healthcare needs are met. Life… Read more
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Why More Agents Are Choosing Aged Online Leads
In the competitive world of insurance sales, choosing the right type of leads can make all the difference in growing your business. One often overlooked but highly effective lead type is aged online opt-in leads. Here’s why agents should seriously consider these leads: Cost-Effectiveness: Aged leads are typically much less expensive than fresh or real-time… Read more
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What Close Rates Should I Expect?
As a life insurance agent, understanding the potential close rates for different types of leads is crucial for setting realistic expectations and optimizing your sales strategy. Here’s a look at what you might expect from three common lead sources: Telemarketed Leads: Telemarketing can yield a wide range of outcomes. While some sources suggest close rates… Read more
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Why Fewer Agents Are Managing Their Own Online Marketing
Why Insurance Agents Should Buy Leads from Market Leaders: Time and Cost Efficiency In the fast-paced world of insurance sales, managing your own advertising and online presence can be a daunting task, especially for agents focused on growing their business. Here’s why opting to purchase leads from a market leader with established industry connections can… Read more